Image Optimizer
Image Optimizer
The Image Optimizer reduces image file size by re-encoding your image in a modern format (JPEG, PNG, WebP, or AVIF) and adjusting quality settings. It strips most metadata and preserves visual quality, making your images faster to load and easier to share online.
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About the Image Optimizer
The Image Optimizer combines several steps — compression, metadata stripping, and format conversion — to reduce an image’s file size as much as possible without changing its resolution. It’s the all-in-one way to make pictures web-ready.
Optimized images are the backbone of a fast website and smooth sharing: smaller files load quicker, use less bandwidth, and rank better. Doing compression, cleanup, and format choice in one pass saves time over running separate tools.
Optimization runs in your browser, so your images never leave your device. That keeps client and personal photos private, with no upload, no watermark, and no account.
How to use the Image Optimizer
- Upload the image (or images) you want to optimize.
- Choose options such as target format and quality.
- Decide whether to strip metadata for privacy and size.
- Run the optimization locally.
- Download the optimized, web-ready image.
Common use cases
- Preparing images for a fast-loading website or blog.
- Reducing bandwidth and storage across a photo library.
- Cleaning metadata and shrinking files in one step before publishing.
- Producing web-ready images without changing their resolution.
Frequently asked questions
How is this different from the Image Compressor?
The compressor focuses on reducing file size, while the optimizer bundles compression with metadata removal and format conversion for a more complete, web-ready result.
Will optimizing change my image’s dimensions?
No. It reduces file size without altering the resolution, so the image stays the same size on screen.
Does it remove EXIF metadata?
Optimization can strip metadata, which both improves privacy and trims a little extra size from the file.
Are my images uploaded to a server?
No. Optimization happens in your browser, so your images never leave your device.
Which format gives the smallest files?
WebP usually offers the best size-to-quality balance for the web, though the ideal choice depends on the image and where it will be used.